NehemiahIcons 06 DocDiffI have watched with interest how most marketers promise too much or too little to their clients. Marketers generally only control one of three important aspects needed to grow any nonprofit or business. Let me explain. What a marketer should be held accountable for is getting the phone to ring, getting increasing numbers of people to know about your business, and then helping you identify a brand that communicates what your business is. Marketing by itself cannot promise longterm growth. Marketers who promise this are literally guaranteeing too much. Likewise a marketer who doesn’t take any responsibility in helping you grow your business is promising too little.

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